Posted in Run
image of runner wearing ASICS run shoes

Why are running shoes important?

There's nothing quite like the sensation of a steady rhythm and the peaceful calm that only a good run can provide. At Wiggle we're crazy about getting some run time in! However, one thing we have learned is that having the correct running footwear is an essential part of any healthy running routine.

This Wiggle running shoe guide will help you to chose exactly what's best for you. We'll take you through some simple steps so you can buy your next pair of running shoes with complete confidence.

What is your foot type? 

A key part of finding the correct running shoe is to understand your foot anatomy. There are three basic foot types each based on the shape of your arches, have a look at the Wiggle video below to find your foot type.

Have you tried our interactive run shoe finder?

On our run page we have a fantastic new interactive run shoe finder that makes finding your next pair of running shoes super simple!

Before you use the interactive run shoe finder, read this short step by step guide explaining how it works.

Step 1. About you

Choose your gender

Let's get started! When you click our run shoe finder banner you will be presented with the page below.  First things first, we need to find out your gender. 

run shoe buying guide

Choose your shoe size

You've selected your gender, now we need to find out your shoe size! 

View your shoes

This is where all the magic happens! Every time you select an option such as size or gender, the Wiggle run shoe finder gets to work and starts searching for running shoes that match your requirements. 

In this example, we can see that 238 products are available, if you wish to start your shop, you can start right away, however, if you want to further refine your search, then you can carry on filtering in your quest to find the perfect running shoe for you and your needs. This will be applicable throughout the various stages of using the run shoe selector.

Step 2. Your running style

Did you view the Wiggle Wet Test video above to learn about your foot type? If you did and feel you understand your foot type, select the icon below that best identifies your running style. Once you do this, our run shoe finder works its magic and starts filtering out running shoes that are specific to your running style.

We stock a wide range of running shoes to cater for all of the different foot types. So if you're a runner who would benefit from a cushioned running shoe, or perhaps you need some extra stability, then we've definitely got you covered!

Step 3. Your running surface

Step 3 is all about running surfaces - where do you run? By telling us what running surface you use, our run shoe finder can then search for the best running shoe options for you. For example, if you select 'TRAIL' as your designated run surface, the Wiggle run shoe finder will search for trail running shoes. Maybe some all-round gym shoes are what you're looking for, if you select 'GYM' then expect to see shoes you can use when you work out at the gym.

Step 4. Extra features

The 'extra features' page contains some additional options you may wish to use to further refine your running shoe search. This is all dependent on your knowledge of precisely what features you are looking for. Read on to learn more about some of the extra features options and how they can help you.


The suitability section offers you some options to funnel down your search. For example, you may wish to have a running shoe that provides extra grip, or you may want a shoe that features a minimalist design. The 'suitability' tool works just like the other filters above. When you select a 'suitability' option, our run shoe finder goes on a hunt to find exactly what you are looking for.

If you like to race, then this tool will be useful for your needs. 

Select your heel toe offset

Heel Toe Offset is a design feature that all running shoes have. So what does it mean exactly? Well, in its simplest form, heel-toe offset tells you how much higher the heel is than the forefoot. For example a shoe that has a heel height of 20mm and a toe height of 12mm will have a Heel Toe offset of 8mm.

A running shoe with a high offset will suit runners who land on their heels as the shoes will provide more cushioning in this area, where as a runner who lands on their midfoot or forefoot will suit a shoe with a lower offset, there will be less material at the heel as it not needed.

Select your track and field discipline

The track and field discipline enables you to really specify your needs with regards a sporting discipline. If you're an avid cross country athlete, you can select 'cross country' as your track and field discipline and the run shoe finder will search for running shoes that are optimal for your chosen discipline (track and field). 


Try our run shoe finder 

Now that you know how our interactive run shoe finder works, why not give it a go? It's got all of your options covered - gender, shoe size, running style, run surface, track and field - this is one great tool that will help you find your best pair of run shoes.